At one time, the lip balm market in America consisted of 3 main players. Those companies ruled the lip balm market for decades. A new startup came along and changed that fact, https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick. How did they accomplish this feat? Well, it all started with EOS or the Evolution Of Smooth studying the current lip balm market. They realized that all the lip balm were basically the same? Few of the companies varied from their original products. In addition, they discovered some interesting marketing information concerning the average lip balm consumer. Here is more on the EOS domination of the lip balm market.
Answering Consumer Demands
Clearly, EOS was answering a demand. They discovered that the average lip balm user was a woman. EOS lip balm decided to Target women consumers that purchased lip balms instead of treating it as a unisex product that was purchased by men and women. Using Facebook, they discovered a few more interesting facts in this process. For example, women wanted a product that was easy to find in their purse. Women actually loved the idea of pots of lip balm, which were easily distinguishable from the stick balms. Women also wanted applying lip balm to be an enjoyable experience. The EOS team went to the drawing board and designed a lip balm product that answered this demand. The new EOS product was carefully designed for the female consumer and it worked. Today, the company dominates the lip balm market.
Today, EOS or Evolution of Smooth is one of the most highly recognized companies in the lip balm market. Their lip balms are natural and paraben free. The Evolution Of Smooth also produces a line of body lotions, hand lotions, and shave cream for the consumer market. Evolution Of Smooth is an American Company. Their headquarters is in New York.